Ensure that your annotation covers all the areas you
learnt how to analyse at AS including
• typography, Cover lines - Masthead
• mode
of address
• ratio
of photography to text
• framing
• types
of shot and photographic codes
• language
code and register
• lighting
• objects
and props
• tagline
• convergent
links
• colour
palette.
Think About the following
·
What is advertising?
·
What is its purpose/why do companies
advertise their products and services (Look and understand the AIDA model)
·
What is being advertised?
·
Who is the advert targeting?
·
What stereotype is being used?
·
What message is being sent to the audience/receiver?
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