Music Video Analyse 3 contemporary Magazine advertisements

Digipaks (CD albums) are often advertised in music magazines prior to their release.  An advert would normally be A4 in shape.  You need to find at least three adverts for albums / singles in a similar genre to the video you are making and analyse them.

Your analyses could be done as a normal blog entry but you must have visual images of the “adverts” so the examiner can see what you are talking about. 

When analysing them you should consider all of the following things:

Ensure that your annotation covers all the areas you learnt how to analyse at AS including

•           typography,

•           mode of address

•           ratio of photography to text

•           framing

•           types of shot and photographic codes

•           language code and register

•           lighting

•           objects and props

•           tagline

•           convergent links

•           colour palette.

Think About the following 

·         What is advertising?

·         What is its purpose/why do companies advertise thier products and services (Look and undertsand the AIDA model)

·         What is being advertised?

·         Who is the advert targeting?

·         What stereotype is being used?

·         What message is being sent to the audience/receiver?

Analsye the following:

·         Typography (font type, colour, layout)

·         Images used

·         Layout

·         Slogans

·         Quotes/album reviews

·         Release date

·         Record label